Shopping in-store allows people to experience clothing in a way that online shopping never will. With in-person shopping, the customer can easily try clothes on and quickly decide whether they are a good fit. With online shopping, people have to take a gamble on whether or not the clothes will fit. If they don’t, they must go through the strenuous return policy of that specific website.

Though, online shopping is often more achievable for people because you do not have to drive anywhere or interact with anybody, which can often be what shoppers want. Online shopping also allows people to buy things from other countries that are usually delivered fast. 

Covid brought a rise in online shopping. When people did not want to interact with a mall full of people, they were forced to learn how to shop online. In fact, 190 million more people started to shop online in 2022 compared to 2020.

With online shopping, people can get lost on the internet and not realize they have been searching for the perfect shirt for over an hour. Online shopping has even been analyzed by fashion psychologist Dr. Dion Terrelonge who said that, in regard to fashion websites, “our reward systems will actively drive us towards them because engaging with them feels good.” 

When websites are made to bring pleasure to people, many people choose to go to their websites and shop. This leads to more money being spent than the spender has a budget for.

For many people, both online shopping and in-person shopping are fun and allow them to try new things through clothing. This is why many people love it so much. Though, every shopper must be careful not to overspend on items that they may not end up using. What is your go-to way to buy new things?

Gaubys, Justas. “How Many People Shop Online in 2023? [Updated Feb 2023].” Oberlo, www.oberlo.com/statistics/how-many-people-shop-online#:~:text=The%20number%20of%20online%20shoppers%20has%20been%20growing%20over%20the,online%20shopping%20becomes%20increasingly%20convenient. Accessed 12 June 2023. 

“This Is What Actually Happens to Your Brain When You Shop Online.” Stylist.Co.Uk, www.stylist.co.uk/fashion/fashion-psychology-shopping-online-addiction/576791. Accessed 12 June 2023.